CSM CYCLE
The CSM role has evolved and integrate different professional disciplines. While there is a common agreement on the “MUST-HAVE” characteristics, the role gradually becomes more demanding and multifaceted. Let’s join the CSM cycle to expand our knowledge and gain new skill sets.
PLAYBOOKS

Five Atomic Habits for CSMS
The playbook that guides you to develop five habits that will bring you to the top of your profession

Changes in
customer environment
The playbook guides CSMs to evaluate the 𝐞𝐱𝐭𝐞𝐫𝐧𝐚𝐥 𝐟𝐚𝐜𝐭𝐨𝐫𝐬 affecting customers’ environment

CSM
Commercial Maturity
The Playbook is a reference for CSMs to benchmark their commercial skills

Satisfy your customer needs
Learn how to distinguish between 𝐧𝐞𝐞𝐝𝐬 and 𝐬𝐚𝐭𝐢𝐬𝐟𝐢𝐞𝐫𝐬 and improve customer expectations management

CSM
Handover
The playbook describes the internal and customer-facing activities to perform as part of a successful handover

Assessing
Stakeholder Personality
Learn how to profile stakeholders based on two dimensions: their proactivity and structured approach

Engage
Execuitve Stakeholder
The playbook formalizes a framework with four main steps: profiling, planning, meeting, and maintaining

Customer
Knowledge Ladder
The playbook describes the levels of customer product knowledge as part of their overall journey

Manage a product
defect scenario
The playbook outlines the main aspects when managing difficult situations, such as customer escalations

Predicting
onboarding success
The Playbook suggests a list of signals to predict and promote successful onboarding

Customer Maturity Matrix
Short overview of the three customer maturity levels and their characteristics
ARTICLES


Bridging the Gap: CS and Product Alignment in the AI Era.


Future-Proofing Customer Success: 5 Habits That Compound Your Impact


Sales and Customer Success: Moving gradually from Siloed Operations to Successful Collaboration


Why Customer Success Managers Must Learn to Improvise


Renewals Are an Ongoing Sales Motion, Not a One-Time Event


CIO or CSM?


Strategic Mindset for Everyone


Intuitive Bet or Calculated decision?


Predicting stakeholder change


Predicting onboarding success


Grey Areas


Churn - Non Obvious prediction


CSM Handover


Change is coming
VIDEOS








